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Like most corporate success stories, Domino's started out small - with just one store in 1960. However, in 1978 the 200th Domino's store opened, and things really began to cook. By 1983 there were 1,000 Domino's stores, and 5,000 in 1989. Today, there are more than 8,000 stores - including more than 3,000 outside the United States. Sure, it took more than 45 years to get here, but the trip was well worth it. Feel free to take the journey yourself. 1960 Tom Monaghan and his brother, James, purchase "DomiNick's," a pizza store in Ypsilanti, Mich. Monaghan borrowed $500 to buy the store. 1961 James Monaghan trades his half of the business to Tom for a Volkswagen Beetle. 1965 Tom Monaghan, the sole owner of company, renames the business "Domino's Pizza, Inc." 1967 The first Domino's Pizza franchise store opens in Ypsilanti, Mich. 1968 Company headquarters and commissary are destroyed by fire. First Domino's store outside of Michigan opens in Burlington, Vt. 1975 Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Domino's Pizza. 1978 The 200th Domino's store opens. 1980 Federal court rules Domino's Pizza did not infringe on the Domino Sugar trademark. 1983 Domino's first international store opens in Winnipeg, Canada. The 1,000th Domino's store opens. The first Domino's store opens on the Australian continent, in Queensland, Australia. 1985 Domino's opens 954 units, for a total of 2,841, making Domino's the fastest-growing pizza company in the country. The first Domino's store opens in the United Kingdom, in Luten, England. The first Domino's store opens on the continent of Asia, in Minato, Japan. 1988 The first Domino's store opens on the South American continent, in Bogota, Columbia. 1989 Pan Pizza, the company's first new product, is introduced. Domino's opens its 5,000th store. 1990 Domino's Pizza signs its 1,000th franchise. 1992 Domino's rolls out bread sticks, the company's first national non-pizza menu item. 1993 Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will re-make your pizza or refund your money. 1994 Buffalo Wings are rolled out in all U.S. stores. 1995 Domino's Pizza International opens its 1,000th store. First store opens on African continent, in Cairo, Egypt. 1996 Domino's launches its Web site (www.dominos.com). Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. The company reaches record sales of $2.8 billion system-wide in 1996. 1997 Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents consecutively. Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look. 1998 Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door. Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April. Domino's Pizza founder, Tom Monaghan, announces retirement and sells 93% of the company to Bain Capital, Inc. 1999 David A. Brandon is named Chairman and Chief Executive Officer of Domino's Pizza. The company announces record results for 1999, with worldwide sales exceeding $3.36 billion. Revenues increased 4.4% over 1998. 2000 Domino's Pizza International opens its 2,000th store outside the United States. Domino's Pizza celebrates 40 years of innovation and delivering pizza to homes around the world. During the past four decades, Domino's has paved the way for businesses involved in food delivery, employing practices that have set the standard in the industry. Domino's Pizza announces record results for 2000. Worldwide sales exceed $3.54 billion. Revenues increased 5.3% over 1999. 2001 Domino's introduces one of the most exciting new products in the company's history…CinnaStix! Domino's launches "Get the Door. It's Domino's." advertising campaign. Domino's 7,000th store opens in Brooklyn, N.Y. Domino's launches two-year national partnership with the Make-A-Wish Foundation® of America. Domino's stores in New York City and Washington D.C. provide more than 12,000 pizzas to relief workers at Ground Zero following the September 11 tragedy. Domino's establishes a team member matching funds program to financially assist the American Red Cross and donates $350,000 to the Disaster Relief Effort. Domino's Pizza International division establishes Domino's first regional resource center with the majority stake purchase of the franchise in the Netherlands, setting the stage for expansion on the European continent. Domino's pizza announces record results for 2001. Worldwide sales exceed $3.78 billion. Revenues increased 6.8% over 2000. 2002 In February 2002, Domino's Pizza acquired 82 franchised stores in the Phoenix, Ariz., market, making it the largest store acquisition in the company's history. In August 2002, Domino's kicked delivery up a notch with the introduction of Domino's Pizza Buffalo Chicken Kickers™ and marked the creation of a whole new surprising category – premium chicken delivered right to the door! 2003 Domino's announces an exciting multi-year partnership by becoming the "Official Pizza of NASCAR." Domino's is named Chain of the Year by Pizza Today magazine, a leading pizza trade publication. Domino's combines two culinary classics – pizza and Philadelphia Cheese Steak – to create the all-new Domino's Philly Cheese Steak Pizza. 2004 Domino's launches Domino's Cheesy Dots™, delicious round balls of dough covered in a blend of zesty melted cheeses. Domino's becomes an associate sponsor for the Drive for Diversity program, a minority driver development program designed to provide a steady pipeline of well trained and supported minority drivers for the NASCAR circuit. Domino's Pizza, Inc., the recognized world leader in pizza delivery, begins trading common stock on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol "DPZ." The company announces a three-year partnership with St. Jude Children's Research Hospital. St. Jude was selected as Domino's "charity of choice" by Domino's franchisees and team members. In September, the Domino's Doublemelt Pizza is launched nationwide. 2005 Domino’s Pizza celebrates the completion of the three-year renovation of its World Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the company’s world headquarters since Domino’s founder Tom Monaghan opened the sprawling Domino’s Farms. Domino’s Pizza Australia opens its 400th store in Aspley, Brisbane. Domino’s Pizza United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield. Domino’s launches its Steak Fanatic Pizza. Domino’s raises $1.2 million for St. Jude Children’s Research Hospital during its second annual “Thanks and Giving” campaign. Domino’s Pizza efforts worldwide raise $220,000 to support southeast Asia tsunami relief efforts. Domino’s Pizza launches its American Classic Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality show, “The Apprentice.” 2006 Domino’s celebrates the opening of its 8,000th store with simultaneous celebrations of the opening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in Panama City, Panama. Domino’s extends its status as the "Official Pizza of NASCAR" and the official pizza of Michigan International Speedway. Domino’s raises $1.34 million for St. Jude Children’s Research Hospital during its third annual “Thanks and Giving” campaign. Domino’s Pizza introduces Brownie Squares — warm, delicious, bite-sized brownies delivered with a fudge dipping sauce. 2007 Domino’s introduces OREO® Dessert Pizza—a thin dessert-style crust that’s layered with vanilla sauce and covered with OREO® cookie crumbles and then topped with sweet icing. Domino’s introduces its Veterans and Delivering the Dream franchising programs. Domino’s rolls out online and mobile ordering. Domino’s is ranked in the Top 10 for the ninth time in Entrepreneur magazine’s annual listing of great franchise opportunities. Domino’s launches its “You Got 30 Minutes” campaign with new advertising agency, Crispin Porter + Bogusky. |